A tiny mouse in the Starbucks empire
Originally aired: Monday, November 29, 2010
Starbucks is known around the world for its coffee, but somehow a mouse who writes stories with its tail fits into the coffee company's empire. The book is The Mouse Writer, written by Starbucks partner Ethan Johnson, was introduced this holiday season with a plush character. The slightly chubby mouse Huxley is a tiny part of the company's overall strategy to create a cozy, welcome environment in their stores for sharing.