Next Big Buyer Group? Meet Gen Y
Originally aired: Sunday, July 29, 2012
Baby Boomers were described as the healthiest, wealthiest and largest cohort ever seen on the U.S. landscape. Nearly as large is Generation Y with many of its members contemplating a home purchase in the next few years.
Why is Gen Y so different from other groups? How do they transact and correspond? What sort of impact will the group have on buying and renting?
Join host Tom Kelly and Barry Quarles, president and research director of MEG Research as they discuss Gen Y and the future of housing.